Saturday 27 June 2015

The skin-tight 99p dress that everyone's talking about - would you wear it?

10:34


 Manchester-based OMG
Priceless piece: Manchester-based OMG's 99p dress as pictured on a model
There's something to be said for a cheap dress, but there is a risk that every woman at the party will be wearing the same thing.
Good Morning Britain's Kate Garraway tweeted a picture of herself in the dress this morning, but although it suited her well in wine and flattered her figure, there's a chance it needs to be tried on before stepping out to set the clubs alight.
OMG Fashion were also answering critics on Twitter who asked if the dress was produced by sweatshop labour.
Their response was: "It's manufactured in Leicester and bound by UK laws."
Followed by: "It costs us more than 99p to buy this dress, we are clearly making a loss, it is a PR stunt. The dress is made in the UK."
Made from 95% viscose and 5% elastane, it's clearly not for girls who enjoy natural fibres close to their skin, but at that price it may persuade buyers for a one-time wear.
The website details that it's 77cm long approximately and the model pictures in the dress, Francesca, is 5ft 5in wearing a small to medium.
 

Fashion fans are in a lather over a dress which gives you change from a pound - and even Kate Garraway seems impressed

Manchester-based OMG
Fashion forward: The tight-fitting dress has cap sleeves and comes to the knee - and is not for the shy
Back in 2012, a similarly-priced garment caused waves with fashion, selling 300 dresses out in an incredible 15 minutes.
Perhaps unsurprisingly given the hype, the OMG Fashion dress had sold out as of Friday lunchtime, but as OMG Fashion revealed, the PR which it'll have garnered for the site - and other items sold on there - will have been absolutely priceless.

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